Privacy policy

This Privacy Policy outlines the practices governing the collection, use, and disclosure of your personal information when you access or make a purchase from wilsonandmilo.com (hereinafter referred to as the “Site”).

Personal Information We Collect
When you access the Site, we automatically collect certain information pertaining to your device, including details about your web browser, IP address, time zone, and certain cookies installed on your device. Furthermore, as you navigate the Site, we gather information regarding the individual web pages or products you view, the websites or search terms that referred you to the Site, and data concerning your interaction with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information through the following technologies:

  • Cookies: Data files placed on your device or computer, often containing a unique anonymous identifier. For further information about cookies and how to disable them, please visit http://www.allaboutcookies.org.

  • Log Files: Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic files that record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (e.g., credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

References to “Personal Information” in this Privacy Policy encompass both Device Information and Order Information.

How We Use Your Personal Information
We use the Order Information we collect primarily to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we utilize this Order Information to:

  • Communicate with you;

  • Screen orders for potential risk or fraud; and

  • Provide you with information or advertising regarding our products or services, consistent with the preferences you have shared with us.

We use the Device Information we collect to assist in screening for potential risk and fraud (in particular, your IP address), and more broadly to improve and optimize the Site (for example, by generating analytics regarding how our customers browse and interact with the Site, and to evaluate the effectiveness of our marketing and advertising campaigns).

Sharing Your Personal Information
We share your Personal Information with third parties to facilitate the use of your Personal Information as described above. For instance, we utilize Shopify to power our online store—you may read more about how Shopify handles your Personal Information here: https://www.shopify.com/legal/privacy. We also employ Google Analytics to better understand how our customers interact with the Site—you may read more about how Google processes your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You may opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also disclose your Personal Information as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or otherwise protect our rights.

SMS and MMS Messaging Marketing
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that assist us in delivering our messaging services, such as platform providers, phone carriers, and other vendors involved in the transmission of text messages.

wilsonandmilo.com employs cookies to monitor items added to your shopping cart, including instances of cart abandonment, and this information is used to determine when to send cart reminder messages via SMS.

Behavioral Advertising
As described above, we use your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising operates, you may visit the Network Advertising Initiative’s (“NAI”) educational page at: https://www.networkadvertising.org/understanding-online-advertising/.

You may opt out of targeted advertising through the following links:

Additionally, you may opt out of certain services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track
Please note that we do not alter the Site’s data collection and use practices upon detecting a Do Not Track signal from your browser.

Your Rights
If you are a resident of the European Economic Area (EEA) or the United Kingdom, you are entitled to access the personal information we hold about you and to request that such information be corrected, updated, or deleted. Should you wish to exercise this right, please contact us using the information provided below.

If you are a resident of the EEA or the United Kingdom, we process your information to fulfill any contracts we may have with you (e.g., when you place an order through the Site) or to pursue our legitimate business interests as outlined above. Please note that your information may be transferred outside of the EEA and the United Kingdom, including to Canada, the United States, and the United Kingdom.

If you are a California resident, you have the right to direct us not to sell your Personal Information, and you may exercise this right at any time. Once you opt out, we will not sell your Personal Information unless you subsequently authorize such sale. We will not request reauthorization for such sales until at least 12 months have elapsed following compliance with your opt-out request.

If you are a California consumer and wish to opt out of the sale of your Personal Information, you may submit an opt-out request via email to: support@wilsonandmilo.com

Data Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion.

Changes to This Policy
We may update this Privacy Policy periodically to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Minors
The Site is not intended for use by individuals under the age of 18.

Contact Us
For further information regarding our privacy practices, if you have questions, or if you wish to lodge a complaint, please contact us via email at info@wilsonandmilo.com.