Wilson & Milo operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Wilson & Milo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

This Privacy Policy outlines the practices governing the collection, use, and disclosure of your personal information when you access or make a purchase from wilsonandmilo.com (hereinafter referred to as the "Site").

Personal Information We Collect

When you access the Site, we automatically collect certain information pertaining to your device, including details about your web browser, IP address, time zone, and certain cookies installed on your device. Furthermore, as you navigate the Site, we gather information regarding the individual web pages or products you view, the websites or search terms that referred you to the Site, and data concerning your interaction with the Site. We refer to this automatically collected information as "Device Information".

We collect Device Information through the following technologies:

  • Cookies: Data files placed on your device or computer, often containing a unique anonymous identifier. For further information about cookies and how to disable them, please visit allaboutcookies.org.
  • Log Files: Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files that record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (e.g., credit card numbers), email address, and phone number. We refer to this information as "Order Information".

References to "Personal Information" in this Privacy Policy encompass both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect primarily to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we utilise this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising regarding our products or services, consistent with the preferences you have shared with us.

We use the Device Information we collect to assist in screening for potential risk and fraud (in particular, your IP address), and more broadly to improve and optimise the Site (for example, by generating analytics regarding how our customers browse and interact with the Site, and to evaluate the effectiveness of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to facilitate the use of your Personal Information as described above. For instance, we utilise Shopify to power our online store — you may read more about how Shopify handles your Personal Information at shopify.com/legal/privacy. We also employ Google Analytics to better understand how our customers interact with the Site — you may read more about how Google processes your Personal Information at google.com/policies/privacy. You may opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

We may also disclose your Personal Information as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or otherwise protect our rights.

SMS and MMS Messaging Marketing

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that assist us in delivering our messaging services, such as platform providers, phone carriers, and other vendors involved in the transmission of text messages.

wilsonandmilo.com employs cookies to monitor items added to your shopping cart, including instances of cart abandonment, and this information is used to determine when to send cart reminder messages via SMS.

Behavioural Advertising

As described above, we use your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising operates, you may visit the Network Advertising Initiative's ("NAI") educational page at networkadvertising.org.

You may opt out of targeted advertising through the following links:

Additionally, you may opt out of certain services by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

Do Not Track

Please note that we do not alter the Site's data collection and use practices upon detecting a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you are entitled to access the personal information we hold about you and to request that such information be corrected, updated, or deleted. Should you wish to exercise this right, please contact us using the information provided below.

If you are a resident of the EEA or the United Kingdom, we process your information to fulfil any contracts we may have with you (e.g., when you place an order through the Site) or to pursue our legitimate business interests as outlined above. Please note that your information may be transferred outside of the EEA and the United Kingdom, including to Canada and the United States.

If you are a California resident, you have the right to direct us not to sell your Personal Information, and you may exercise this right at any time. Once you opt out, we will not sell your Personal Information unless you subsequently authorise such sale. We will not request reauthorisation for such sales until at least 12 months have elapsed following compliance with your opt-out request.

If you are a California consumer and wish to opt out of the sale of your Personal Information, you may submit an opt-out request via email to support@wilsonandmilo.com.

Data Retention

When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion.

Changes to This Policy

We may update this Privacy Policy periodically to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for use by individuals under the age of 18.

Privacy FAQs

What personal information does Wilson & Milo collect?

We collect two categories of information. Device Information is gathered automatically when you browse the Site and includes your web browser, IP address, time zone, the cookies installed on your device, the pages and products you view, the site or search term that referred you, and how you interact with the Site. Order Information is collected when you make or attempt to make a purchase, and includes your name, billing address, shipping address, payment information, email address and phone number. Together these two categories are what we refer to as Personal Information throughout this policy.

How does Wilson & Milo use my personal information?

We use your Order Information primarily to fulfil orders placed through the Site — processing your payment, arranging shipping, and sending you invoices and order confirmations. We also use it to communicate with you, to screen orders for potential risk or fraud, and to send you information or advertising about our products and services in line with the preferences you have shared with us. Device Information helps us screen for risk and fraud, particularly through your IP address, and lets us improve and optimise the Site through analytics on how customers browse and how effective our marketing is.

Who does Wilson & Milo share my information with?

We share Personal Information with third parties who help us deliver the services described in this policy. Our online store runs on Shopify, and we use Google Analytics to understand how customers interact with the Site. For SMS marketing, we may share your data including your opt-in status with platform providers, phone carriers and other vendors involved in transmitting text messages — but we do not share your SMS opt-in with any third party for purposes unrelated to that campaign. We may also disclose information where necessary to comply with the law, respond to a lawful request such as a subpoena or search warrant, or otherwise protect our rights.

How do I opt out of targeted advertising?

You can opt out directly with each advertising platform. Facebook, Google and Bing each provide their own ad settings pages, and the links are listed in the Behavioural Advertising section above. You can also opt out of a broader range of services at once through the Digital Advertising Alliance's opt-out portal at optout.aboutads.info. To opt out of Google Analytics specifically, Google provides a browser add-on at tools.google.com/dlpage/gaoptout. Please note that we do not alter the Site's data collection practices when a Do Not Track signal is detected from your browser.

Can I access, correct or delete the data you hold about me?

Yes. If you are a resident of the European Economic Area or the United Kingdom, you are entitled to access the personal information we hold about you and to request that it be corrected, updated or deleted. To exercise any of these rights, email us at support@wilsonandmilo.com and we will respond. We process your information either to fulfil the contract we have with you, such as when you place an order, or to pursue the legitimate business interests set out in this policy. Your information may be transferred outside the EEA and the United Kingdom, including to Canada and the United States.

How long does Wilson & Milo keep my order information?

When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion. If you would like your order records removed, contact us at support@wilsonandmilo.com.

Is the Wilson & Milo site intended for children?

No. The Site is not intended for use by individuals under the age of 18.

How do I contact Wilson & Milo about privacy?

For further information about our privacy practices, if you have questions, or if you wish to lodge a complaint, email us at support@wilsonandmilo.com. You can also write to WILSON AND MILO LTD, 71–75 Shelton Street, London, WC2H 9FD, United Kingdom, or call +44 7752 834752. Our company number is 16192278.

Contact Us

For further information regarding our privacy practices, if you have questions, or if you wish to lodge a complaint, please contact us via email at support@wilsonandmilo.com.

WILSON AND MILO LTD
Email: support@wilsonandmilo.com
Phone: +44 7752 834752
71–75 Shelton Street, London, WC2H 9FD, United Kingdom
Company Number: 16192278